About Pizza 4P's

01 / Vision and MissionVision: Make the World Smile for Peace
Mission: Delivering Wow, Sharing Happiness

Our ambition at Pizza 4P's is not to simply be “A Great Pizza Restaurant”.
We have a bigger vision – Make the World Smile for Peace.

Our Mission that we stand by and work on daily in order to achieve this vision, is “Delivering Wow, Sharing Happiness”.

“Wow” describes pleasant surprises and the kind of experiences that make your heart dance, leaving you full of positive energy and a motivated spirit.

That excitement and positive energy works as a big step toward “Happiness”.

By “Sharing” that with as many people as possible,
we believe that happiness will spread from one person to another and fill the world.

The outcome of "Delivering Wow, Sharing Happiness" is a smile.

We work to first put a smile on the person in front of us. Then, we work to spread that smile further.

If we repeat those small steps and the smiles spread over the world,
we believe that the whole world can be filled with more happiness.

02 / Our StoryDeep-seated in a Pizza Restaurant is a Dream to Create the Place to Spread Smiles Around the World

“Hey, why don’t we build a pizza oven in the backyard?”

The founder’s girlfriend said to him one day, and in an attempt to make her wish come true,
he gathered his friends at his home in Tokyo and decided to build a pizza oven.
This was the very beginning of Pizza 4P's.

The group of friends, whose jobs spanned across different fields,
summoned every weekend, got muddy and dirty like kids,
and built the pizza oven with their hands. It took them nearly 6 months to complete the project.

Once the pizza oven was made, the party began.

Friends invited friends, and the party revolved around the pizza oven.
Everyone made their original pizzas and shared them with others,
and got excited about whose pizza tasted the best.

The magic of pizza and the pizza oven instantly brought everyone closer.
People connecting, and putting smiles on their faces.

Pizza came out of Italy and evolved into a variety of forms and styles,
and it has become a beloved dish all over the world.
It has transcended borders, age and gender,
and is now be loved by so many.
The founder and his friends fell in love with the simple, free, and versatile dish.

“Making hearts richer and spreading happiness around the world could begin from something as small as this.”

In 2011, fascinated with the country of Vietnam, and with fond memories of the backyard pizza oven back in Tokyo,
the founder made the decision to create a place to spread smiles in the world.

“Why don’t we start a pizza restaurant in Vietnam?”

He gathered his friends and embarked on the journey if realizing his dream.

03 / Pizza “For Peace”Our Philosophy behind our Name and Logo

Our idea of “Peace” is to live happily with a positive outlook on life,
while having a peace of mind and body. The name 4P’s represents our wish “For Peace”
– for the world to be filled with this kind of Peace.

Our logo is inspired by “Maru ni Takedabishi”, the family crest of Shinsaku Takasugi,
the founder’s ancestor and a historic figure in Japanese history.

Before he passed, he left the following quote:

"What makes this world exciting is nothing but your own mind."

Through his message what he tried to deliver is that with the right state of mind,
one can live with a rich and fulfilled heart in any kind of world.

This resonates so well with our beliefs that we decided to inherit the logo and his philosophy.

Our name and logo represents our following wish – to always provide rich experiences that make hearts dance, the kind that leaves every guest with excitement and positivity.
We hope that our guests go home feeling just a little more positive and motivated.

04 / How We Achieve Our MissionTo Always Be in Pursuit of  What a True Dining Experience Should Be

Serving delicious food for customers to enjoy is a given for a restaurant.
We strive to be more than just a restaurant.
We want every person who steps into our world to be more excited,
to feel happier.

Everything we do, is always for “Delivering Wow, Sharing Happiness”
- at Pizza 4P's we have 4 passions that cannot be compromised.