Company Profile

01Vision

Make the World Smile for Peace

We hope that people realize their true inner peace and will overflow with compassion and happiness.

We aim to realize a world in which individuals gently respect each other and appreciate the earth, society and their own existence.

02Mission

Delivering Wow, Sharing Happiness

We believe that by giving people fresh and fun surprises, encouraging them to share their positivity and happiness with many people, the world will be filled with peace.

03Business description

4P’s currently have four business units: Restaurants, Cheese production, Cheese wholesale, Dairy retail.

As of April 2020, the main restaurant business has a total of 26 restaurants.

Our main restaurant is Pizza 4P’s, with 20 stores (including food trucks) in Vietnam. Other brands include the global ramen brand “IPPUDO” and the specialty coffee shop “ABOUT LIFE COFFEE BREWERS” which was founded in Tokyo.

In addition, the delivery service has recently been initiated for Pizza 4P’s, IPPUDO and ABOUT LIFE COFFE BREWER. At 4P’s, we are also constantly developing new business models.

For the Dairy market, 4P’s mainly produce cheese, also other dairy products like yogurt and pudding, etc… We distribute our dairy products through wholesale and retail. We have been supplying for about 300 stores, mainly to 5-stars hotels, restaurants and gourmet stores, as well as selling the product in our own restaurants and online channels.

044P’s Leadership

4P’s CORPORATION prides itself not only on award-winning food and exceptional services but also on the talent of its people. The company is thriving under the guidance and leadership of some of the brightest minds.
Masuko

Masuko

Founder & CEO(Chief Executive Officer)

Masuko is the Founder & CEO of 4P’s CORPORATION, which he started with Sanae Takasugi. The first Pizza 4P’s opened its door to begin their journey of wowing diners in 2011. Masuko sets the company’s strategy to “make the world smile for peace” and drives Pizza 4P’s mission to create a world where anyone can experience the “taste” of long-lasting happiness. Masuko has shared globally about entrepreneurship, how he delivers the peace platform through his 26 restaurants and growing, and received numerous distinctions such as the World’s 50 Best Restaurants by Monocle, Entrepreneur Award at the Tokyo New Business Conference, and notable mentions in world-renowned media such as the New York Times, the BBC, and Forbes. An ethos of sustainability, under Masuko’s leadership, Pizza 4P’s is the pioneer in making sustainability a part of everything we do — creating products our customers love with the planet in mind.

Message “Make the World Smile for Peace”

Sanae Takasugi

Sanae Takasugi

Co-founder & Deputy CEO

Sanae Takasugi is the co-founder of Pizza 4P’s. Sanae has a diverse education and cultural experiences from the time she graduated from Keio University in Japan, to her studies in the UK and China. Her global know-how of people and domain knowledge contributed to her playing a leading role in driving key strategic initiatives across all functions of the business. Previously, she oversaw the creation of 4P’s business model, performance marketing through content creation, renowned food creative, and signature design, which are highly regarded as the essence of the 4P’s identity and super-charged growth. Together with Masuko, Sanae believes in building a different kind of company. Through the lens of impacting communities around the world, she has been focusing on turning to education for fun (edutainment) to make learning more accessible as well as creating a new performance framework for the Pizza 4P’s internal workforce based on deeply rooted values such as mindfulness and positive psychology.

Ha Le Viet

Ha Le Viet

COO(Chief Operation Officer)

As Chief Operation Officer, Ha leads all restaurant operations, people development, supply chain management, organization efficiency, and communications. He is regarded as a respected executive with the business know-how spanned across multiple countries (Vietnam, Australia, New Zealand,) multiple domains and industries such as investment, management consulting, performance management at world’s leading brands such as Mekong Capital, Partners in Performance, ANZ, respectively.

Ha graduated with a Bachelor of Engineering (Robotics) & Bachelor of Science (Computer Science) degree. He is near the completion of his MBA degree at Deakin Business School. At the age of 16 he was the prize winner of the country’s very top talent competition, Path to Olympus Peak.

Kelly Tran

Kelly Tran

CIO(Chief Innovation Officer)

Kelly oversees our product, technical infrastructure, intelligence, and platform teams. She spent over a decade building widely used and loved digital consumer products, servicing over 4 million users, spanning Weather tech, Education tech, and Enterprise applications. Most recently she is the founder of a tech-focus venture builder company, Appable, with notable products such as Weather Radio (Webby award winner), School Connect (acquired by Jostens), and IGNITE (acquired by Nike.) Kelly graduated with a Bachelor’s Degree in Computer Science from the University of Oklahoma where she also serves on the Board of the College of Engineering and the School of Computer Science. She is also a certified Product Manager from the Product School of Silicon Valley.

Chris Freund

Chris Freund

Non-Executive Director

Chris founded Mekong Capital in 2001 and is a Partner and a member of Mekong Capital’s Board of Directors, Management Committee, Investment Recommendation Committee, and a member of the Board of Directors of a range of investee companies. He has been involved in all stages of sourcing, due diligence & implementation, post-investment value creation, and exiting for a wide range of investments in their funds. He has played a central coordinating role in the development and refinement of their Vision Driven Investing framework.​ Chris has invested in 4P’s CORPORATION and has grown together as a business partner.

Bryan Pelz

Bryan Pelz

Non-Executive Director

Bryan is a Serial Entrepreneur, having worked on more than 10 startup teams. Notably, Bryan was the Co-Founder and Former CEO of VNG, the leading online company in Vietnam. VNG operates Zing and Zalo. Bryan currently serves on the Board of Pizza 4P’s, VNG, and Pique.ai, and was formerly on the Boards of VietnamWorks, FPT Software, Inspirato Media, Blueseed Asia, and Flix. Bryan speaks French, Vietnamese, and is an accomplished photographer and foodie.

Quang Nguyen Anh

Quang Nguyen Anh

Non-Executive Director

Nguyen Anh Quang is a Mekong Capital’s Deal Leader and a member of Pizza 4P’s Board of Directors. He was responsible for several critical tasks in closing the investment in Pizza 4P’s. Previously, he played a significant role in the Traphaco exit, generating $64 million sale proceeds, a 6.3x gross return multiple for Vietnam Azela Fund​.

Quang was a Vice President at the Bank of America Merrill Lynch in London. He also served on Merrill Lynch Capital Market AG’s Audit and Compliance Committee in Switzerland, overseeing $400mm trading assets. Prior to that, he worked in the Prime Brokerage and Equity team at Barclays Capital. Quang qualified as a Chartered Accountant (ACA, ICAEW) with KPMG London in 2011.

05Company information

Company Name 4PS CORPORATION
Country Vietnam, Singapore(4P’S HOLDINGS PTE. LTD.)
Founded 2011
Representative Yosuke Masuko
Number of stores 26 stores in Vietnam (as of April 2020)
Employees 2000
Head office Saigon Pearl, 92 Nguyen Huu Canh, Ward 22, BinhThanh, #PF 04-06A, Mezzanine, Topaz Building
Phone number +84 28 352 08652
Contact info@pizza4ps.com
Company information