[HCM] CRM & Loyalty Executive (CX & Insights)

ABOUT PIZZA 4P‘S
Pizza 4P's arose from a desire to bring people peace and happiness, as part of this purpose, we're building Smileverse—an early-stage loyalty program that's more than just a platform; it's a pathway for us to deepen relationships with our guests and create meaningful moments
This is a unique opportunity to join a team with a true entrepreneurial spirit. You’ll work at the intersection of execution and insight, ensuring our program not only runs flawlessly but also gets smarter over time by actively listening to our customers and exploring new opportunities.

POSITION OVERVIEW
We're looking for a hands-on member to manage the daily operations of our CRM & Loyalty program. Beyond routine tasks, you'll be responsible for capturing and interpreting customer insights to improve engagement, retention, and satisfaction. This is the ideal role for someone who is equally passionate about purpose-driven execution, data-informed decision-making, and continuous improvement.

WHAT YOU WILL DO

1. CRM & Loyalty Program Management (50%):

• Oversee day-to-day loyalty program operations, ensuring all campaigns, offers, and systems run reliably.
• Collaborate with internal teams (Marketing, Creative, Operations, and IT) to troubleshoot issues and proactively enhance our back-office workflows.
• Maintain program documentation, operational reports, and performance tracking dashboards.

2. Customer Insights & Analysis (25%):

• Actively gather customer feedback via surveys, in-store interactions, and digital channels.
• Work with our data and cross-functional teams to perform light analysis on customer behavior, trends, and segmentation.
• Translate insights into practical, actionable recommendations for improving our offers, communications, and rewards.

3. Campaign Execution & Reporting (25%):

• Coordinate the end-to-end execution of CRM campaigns, from planning and setup to deployment.
• Track campaign performance, conduct basic A/B tests, and report on results to relevant team members.

ARE YOU A FIT?

Qualifications:

• Bachelor‘s degree in related field (or equivalent practical experience)
• Experience: 1–3 years in CRM, loyalty programs, or customer research. We're also open to candidates with transferable skills and a strong interest in this area. Experience in the F&B or retail industries is a plus.
• A strong interest in understanding customer behavior and translating those insights into action.
• An entrepreneurial and detail-oriented spirit with a "fail fast, learn quickly" approach.
• Sentiment for product and UX/UI design that can be assessed and developed over time.

Technical &Soft Skills:

• Familiarity with membership programs or CRM platforms and concepts. You don’t need to be an expert, but you must be a fast learner.
• Comfortable working with data. Proficiency in Excel or Google Sheets is a must. A mindset to understand big data and databases
• Ability to collaborate across multiple teams to achieve desired results.
• Good at English

JOIN US, LET’S SEE WHAT WE CAN OFFER

• Competitive salary & allowances
• 13th month salary
• 12 annual leave days
• 24/7 accident insurance
• Internal discount (~50%) for brands of Pizza 4P‘s, Ippudo, About Life Coffee, etc