Vietnam UUTV: Behind-the-Scenes of Pizza 4P’s Indonesia Store Opening - Ep.3

The YouTube channel “Vietnam UUTV,” which shares business and gourmet information about Vietnam, has uploaded the third behind-the-scenes video of the opening of Pizza 4P’s Indonesia store.

In this installment, we visited creators in Bandung, Indonesia, who are responsible for the store’s interior design and decor.

We met creators who are repurposing leftover materials from production, as well as those practicing traditional Indonesian dyeing techniques (which are registered as an intangible cultural heritage of humanity). Through various discussions, we explored how to express the concept of “biodiversity” in the store.

We are sharing the process of how we communicate different concepts in each country, paying attention to every detail in order to create a meaningful experience.