Most of you may have noticed our new grand menus, launched not too long ago. Not only did we change the design of the menu, but we also approached photography in our own unique way. We were fortunate enough to work with the talented Tuan Fr—a well-known fashion photographer based in HCMC—commissioned in collaboration with This Is Rice, whom we worked with closely throughout this process.
Over a 5-day period, we set out to spotlight the unique characteristics of our dishes by shooting them in unexpected settings and situations, with mostly natural light. We had a lot of fun doing this, and we will continue to do so, as these little details matter greatly to us.
BTS Photography by Han Phan.