Oshiete ASEAN

Mr.Kubota, Brand Director of Pizza 4P’s, was interviewed by “Oshiete ASEAN” about the opening of the first Pizza 4P’s store in Cambodia.

In the interview, Kubota discusses the concept behind the Cambodia store and the challenges faced during its opening amid the COVID-19 pandemic. Specifically, he talks about how they approached the opening by focusing on contributing to the local community, with initiatives such as tackling the waste issue and introducing a new store concept design. At the Cambodia location, they have intentionally displayed waste—something normally hidden from guests’ view—in order to raise awareness and encourage a broader conversation about sustainability.

Additionally, despite the challenges posed by lockdowns and staff shortages, the store successfully opened and is now supported by a dedicated team of staff and partners, welcoming a growing number of guests.

We invite you to read the full article to learn more about the history of the Cambodia store and its growth journey.