Speaks at ICC Summit KYOTO 2025

Brand Director Kubota Speaks at ICC Summit KYOTO 2025

On September 3, 2025, our Global Branding Director, Kazuya Kubota, participated as a speaker at “ICC Summit KYOTO 2025.”
Session Overview

The session theme was “Global Connected (Season 2): Let’s Energize the ICC Global Community!” Leaders driving global expansion in North America, China, Southeast Asia, and Europe took the stage to share their business development case studies in each region.
Speakers

Yi Ren (SmartNews, Chief Strategy Officer) – Business Development in North America
Osamu Kaneda (Yoren, CEO) – Business Development in China
Kazuya Kubota (4P’s Japan, Global Branding Director) – Business Development in Southeast Asia
Kunihiro Shimoji (EF Polymer, COO) – Business Development in Europe

Pizza 4P’s Global Expansion
Kubota introduced our business development approach in Southeast Asia, highlighting how we adapt our concept to match each country’s unique culture and market.
To realize our vision of “Make the World Smile for Peace,” we embrace a distinctive perspective: “Restaurants are Media.” We view restaurants not simply as places to eat, but as platforms to deliver “WOW” moments to our guests and share happiness through experiences that only 4P’s can provide.
With this philosophy, we continue to challenge ourselves to create new value beyond the conventional concept of restaurants.

Moving forward, Pizza 4P’s will continue to promote brand development that maintains a global perspective while staying close to our customers in each region.