[HCM] Freelancer Digital Marketing (Recruitment Lead Generation)

Location: Hybrid
Department: Talent Acquisition / Employer Branding
Employment Type: Freelance / Project-based

I. ABOUT 4P’S CORPORATION

4P’s, headquartered in Ho Chi Minh City, Vietnam, operates over 40 restaurants worldwide. Our flagship brand, Pizza 4P’s, has 35 stores in Vietnam and manages global franchises such as IPPUDO and ABOUT LIFE COFFEE BREWERS. Our core products are food and beverages, with pizza as our centerpiece, differentiated by house-made cheeses, Earth-to-people philosophy, and Omotenashi hospitality.

Pizza 4P’s is an innovative Vietnam-based Japanese-Italian restaurant brand founded on a simple yet powerful mission: “Delivering Wow, Sharing Happiness.” We are known for artisanal craftsmanship, sustainability, and community impact. Today, we operate across Vietnam, Cambodia, Japan, India, and Indonesia, continuing to grow with a vision of bringing people together through meaningful dining experiences.

II. ROLE PURPOSE

This role exists to design and execute digital marketing campaigns that generate high-quality candidate leads for mass, production, and professional hiring. The Freelance Digital Marketer partners closely with the Talent Acquisition and Employer Branding teams to turn brand storytelling into measurable recruitment outcomes.

Reporting to: Talent Acquisition Manager
Engagement model: Freelance, outcome-driven (monthly or campaign-based)

III. KEY ACCOUNTABILITIES

Recruitment Lead Generation

• Plan and execute paid and organic digital campaigns to generate candidate leads
• Focus on high-volume hiring (stores, kitchen, production, frontline roles) and priority positions
• Optimize lead funnels from awareness → application → hire

Campaign Strategy & Execution

• Manage campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and LinkedIn (as relevant)
• Define targeting, creatives, copy, and landing-page logic for recruitment use cases
• Run A/B testing to continuously improve cost-per-lead and conversion rates

Employer Branding Activation

• Translate Pizza 4P’s EVP, culture, and Omotenashi values into recruitment-focused content
• Collaborate with TA/EB teams on messaging, visuals, and storytelling
• Adapt content for local markets and hiring needs

Data, Analytics & Optimization

• Track and report key metrics: CPL, CPA, conversion rate, lead quality
• Provide clear insights and recommendations for campaign optimization
• Align reporting with TA metrics (time-to-fill, source effectiveness)

Stakeholder Collaboration

• Work closely with Talent Acquisition to align campaigns with hiring demand
• Coordinate with design/content teams where needed
• Support rapid hiring pushes and new store openings

IV. SUCCESS METRICS & KPIs

• Cost per qualified lead within agreed benchmarks
• Volume of recruitment leads generated per campaign
• Conversion rate from lead to application
• Hiring manager and TA satisfaction with lead quality
• Speed of campaign setup and iteration

V. CORE COMPETENCIES

• Performance Marketing & Funnel Optimization
• Recruitment Marketing Mindset
• Data-Driven Decision Making
• Creative Problem Solving
• Clear Communication & Stakeholder Alignment
• Ability to Work Independently with High Ownership

VI. TOOLS, ENVIRONMENT & WORKING CONDITIONS

• Tools: Meta Ads Manager, Google Ads, TikTok Ads, LinkedIn Campaign Manager, GA, tracking pixels, ATS/CRM (basic)
• Work Style: Remote-friendly, flexible hours, results-focused
• Collaboration: Regular check-ins with TA and Employer Branding teams

VII. REQUIRED QUALIFICATIONS & ENGAGEMENT TERMS

Experience & Skills

• 3–5+ years in digital/performance marketing
• Proven experience generating leads for recruitment, hiring, or marketplace platforms
• Strong hands-on experience with paid social and search ads
• Ability to analyze data and translate insights into action
• Experience in F&B, retail, or mass hiring is a strong advantage

Engagement & Compensation

• Freelance / project-based contract
• Competitive fee (monthly retainer or per-campaign, based on scope)
• Opportunity for long-term collaboration as hiring scales

Disclaimer
This Job Profile is intended as a reference framework. Actual responsibilities, scope, and deliverables may be adjusted based on hiring priorities and business needs.

Explore to join our WOW journey at:
👉 https://pizza4ps.com/vn/career/