[HCM] Market Expansion Specialist (F&B)

Company Description

4P’s, headquartered in Ho Chi Minh City, Vietnam, operates 40 worldwide restaurants. Our main restaurant, Pizza 4P’s, has 35 stores in Vietnam and manages global franchises like IPPUDO and ABOUT LIFE COFFEE BREWERS. Our core products are food and beverages, specifically pizza, with key differentiators of "House-made cheeses", "Earth-to-people" and "Omotenashi" hospitality.

Pizza 4P’s is an innovative Vietnam-based Japanese Italian pizza restaurant that started in Vietnam with a simple yet powerful mission: “Delivering Wow, Sharing Happiness”. We are known for crafting artisanal pizzas, homemade cheese, and unique East-meets-West flavors while embracing sustainability and community impact at the heart of everything we do. Today, we operate restaurants across Vietnam, Cambodia, Japan, India and Indonesia, and continue to grow with a vision of bringing people together through memorable dining experiences.

Role Description

The Market Expansion Specialist is responsible for overseeing on-site construction activities to ensure projects are delivered on time, within budget, and to the highest quality and safety standards. This role requires close coordination with contractors, subcontractors, and internal teams to maintain compliance with approved designs, safety regulations, and company standards.

I. KEY ACCOUNTABILITIES

1. Location Hunting Strategy

• Utilize data analytics and market research tools to pinpoint potential growth markets and high-traffic areas.
• Collaborate with marketing and sales teams to align location strategies with business objectives.
• Leverage industry contacts and networking to stay informed about emerging site leads.
• Refine location selection criteria based on performance metrics and market dynamics.

2. Lease Negotiation and Lease Contract Review

• Conduct detailed financial analysis and lease comparisons to evaluate economic impact.
• Lead negotiations and financial evaluations to secure favorable terms for new restaurant locations.
• Review and analyze lease contracts for compliance with company standards and legal requirements.
• Collaborate with Legal and Finance teams to resolve disputes and mitigate risks.

3. Compliance, Contract, and Payment Documentation

• Maintain accurate records of planning activities and obtain necessary permits.
• Ensure all administrative and legal documentation is accurate, timely, and compliant.
• Verify project-related contracts (construction, installation, etc.) for accuracy.
• Check contractor and supplier payment documentation for compliance with contract terms.
• Process and follow up on payment requests with internal and external parties.

4. Design & Construction Collaboration

• Work closely with architects and designers to develop restaurant layouts that meet brand standards and customer expectations.
• Coordinate with technical teams to ensure brand alignment in store design.

5. Timeline & Budget Management

• Track project timelines and address potential delays or bottlenecks.
• Ensure project efficiency through rigorous monitoring and stakeholder communication.
• Communicate project status, milestones, and roadblocks to executive leadership.
• Forecast and track costs across all aspects of the planning process.

6. Data Analysis & Reporting

• Analyze new store performance data to identify areas for improvement.
• Provide insights and transparency through data-driven reporting.
• Prepare reports on project status, risks, and opportunities using project management software.

7. Risk Management

• Develop contingency plans for unforeseen issues in each project phase.
• Proactively mitigate project challenges and ensure regulatory adherence.
• Ensure compliance with local regulations and building codes.

II. REQUIRED QUALIFICATIONS

Education Background

Minimum: Bachelor’s degree in Real Estate, Urban Planning, Business Administration, or Finance.

Preferred: Certification in Project Management (PMP) or Real Estate Investment.

Language Proficiency

Required: English – Advanced (spoken & written).

III. REQUIRED EXPERIENCE

• Minimum Experience Duration 3-5 years of experience.
• Relevant Experience
• Required: Experience in retail/F&B site selection, real estate development, or expansion planning.
• Preferred: Experience managing multi-site rollout schedules.
• Stakeholder Influence & Collaboration
• Required: Proven ability to negotiate with landlords and manage cross-functional internal teams.
• Industry or Domain Expertise
• Required: Understanding of the commercial real estate market in SEA.
• Preferred: Experience in a high-growth hospitality environment.