Pizza 4P’s Estella Place
Access
5th Floor, Estella Place, 88 Song Hanh Street, An Phu Ward, District 2, Ho Chi Minh City
Designer
STUDIO DIG. is a design unit that visualizes the potential context of a place.Their intuition is the main source to define the core vision which gains sympathy at every location. They are motivated to unveil the emotional value which has been hidden at the site. Local tradition, contexts of the property, inherited skills, users, and visitors. Every factor may become an object, a material, and a source of inspiration. Then, STUDIO DIG. focus on local fieldworks. Visualizing the identity of each location constructing our unique design process with our living inspiration which they can gain directly touching / feeling something in the field.
Gallery
At our Pizza 4P’s Estella branch, you will immerse yourself in the warm and comfortable atmosphere, just like visiting a familiar friend or loved one’s house. We did this through the concept of building “ART alive to the room”, which uses unique monolith walls made from natural materials such as earth, brick, wood and stone, each arranged in layers to create depth for space. It also brings a feeling of nature and freedom to the dining experience at the restaurant.
It also features ambiguous zoning instead of a tightly aligned layout. Inside it, a big round table that everyone surrounds like a dining room and a sofa seat instead of a bench seat are arranged. These comfortable furnitures make everyone feel like a “heartwarming living room” gathering.
