[HCM] Digital Performance Marketing Specialist
Pizza 4P‘s Ho Chi Minh
- Head Office (Non-managerial Level)
The Digital Performance Manager will own the performance monitoring and optimization of all digital properties including websites, online ordering platforms, social media, maps etc. Reporting to the Marketing Director, this role is responsible for analyzing data, identifying performance issues and partnering with teams to drive improvements.
WHAT YOU WILL DO
- Setup Google Analytics, Adobe Analytics, GTM and other tools to track KPIs across digital touchpoints.
- Conduct ongoing optimization testing (A/B testing, multivariate testing etc) to improve conversions.
- Analyze user behavior data, goals achievement and drop-offs to identify friction areas.
- Present actionable insights through detailed reporting on a monthly/quarterly basis.
- Manage Google/Facebook Ads campaigns and attribution modeling.
- Work with development teams to integrate optimizations based on data findings.
- Partner with product, operations and content teams to enhance the online experience.
- Benchmark performance against industry and competitors.
- Continuously iterate testing methodology to gather granular insights.
- Ensure all stores are correctly listed on Google Maps, Tripadvisor and other listing platforms.
- Conduct in-depth analytics and generate insights from website and campaign performance.
- Present insights and recommendations to improve digital initiatives to relevant teams.
- Partner with product, operations and other teams to showcase updates on digital assets.
- Track and analyze key metrics like traffic, orders, reviews to optimize strategies.
WHO YOU ARE
- 3+ years experience in digital analytics, optimization and campaign management.
- Expertise with Google/Adobe Analytics, Tag Manager and other web tracking tools.
- Proven track record of impacting business metrics through data-driven decisions.
- Strong analytical and storytelling skills to present complex data simply.
- Experience working closely across departments in a fast paced environment.
- Bonus if experienced with restaurant technology or eCommerce platforms.
JOIN US, LET’S SEE WHAT WE CAN OFFER
- Competitive salary & allowances
- 13th month salary
- 12 annual leave days
- PTI heathcare insurance
- Internal discount (~50%) for brands of Pizza 4P‘s, Ippudo, About Life Coffee, etc