[HCM] E-commerce Sales Executive

WHAT YOU WILL DO

 1.  Develop and manage online sales channels 

• Build and manage sales channels such as e-commerce websites, ecommerce platforms (Shopee, Lazada, Tiki, TikTok, etc.).
• Sales performance management: Monitor, analyze sales data, conversion rates, and improve shopping experience to increase revenue.
• Pricing and promotion strategy: Collaborate with the sales team to establish pricing policies and promotion programs for frozen pizza products.
• Inventory and logistics management: Ensure products are always available, and delivery runs smoothly, optimizing shipping costs.
• SEO and SEM: Implement search engine optimization (SEO) strategies and advertising on search platforms (Google Ads, Facebook Ads) to increase traffic and revenue.
• Data analysis: Use analytics tools (Google Analytics, data from ecommerce platforms) to track consumer behavior and adjust strategies accordingly.
• Market research: Analyze the market, competitors, and consumer demand to adjust product and marketing strategies.
• Budget management: Operate and track the marketing budget to ensure effective campaigns that meet goals.
• Partner collaboration: Build relationships with retail partners, distributors, and e-commerce platforms to increase customer reach.
• Content management: Manage content development, including images, videos, and articles on both online and offline marketing channels.

2. Other duties or requests from direct management

• Special reports, sales reports by individual product as requested by management.
• Receive production schedules, holiday schedules, and notify customers and team members.
• Receive information from other departments and communicate it back to team members when necessary.

3. KPIs

E-commerce KPIs:

• Revenue Growth (YoY or MoM)
• Conversion Rate
• Average Order Value (AOV)
• Customer Acquisition Cost (CAC)
• Customer Retention Rate
• Cart Abandonment Rate
• Website Traffic & Unique Visitors
• SEO Performance
• Stock Availability

Marketing KPIs:

• Brand Awareness Growth
• Social Media Engagement
• Return on Marketing Investment (ROMI)
• Campaign Effectiveness
• Lead Generation
• Email Marketing Performance
• Influencer Marketing ROI

Cross-functional KPIs:

• Collaboration with Sales
• Budget Management

WHO YOU ARE ?

Education: University degree

Knowledge: Marketing – E commerce

Requirements:

• Experience in the e-commerce field, especially in FMCG or food products.
• Experience in marketing FMCG products.

Skills

• Ability to analyze data and optimize online sales strategies.
• Team management skills and ability to work with other departments.
• Ability to work with multiple marketing channels and create integrated strategies.
• Strong time and budget management skills.

Other requirements

• Careful, meticulous, and able to maintain confidentiality of information.
• Efficient, Honest, and Professional.

JOIN US, LET’S SEE WHAT WE CAN OFFER

• Competitive salary & allowances
• 13th month salary
• 12 annual leave days
• 24/7 accident insurance
• Internal discount (~50%) for brands of Pizza 4P‘s, Ippudo, About Life Coffee, etc