[HCM] UI/UX Designer

I. ABOUT 4P’s CORPORATION
4P’s, headquartered in Ho Chi Minh City, Vietnam, operates 40 worldwide restaurants. Our main restaurant, Pizza 4P’s, has 35 stores in Vietnam and manages global franchises like IPPUDO and ABOUT LIFE COFFEE BREWERS. Our core products are food and beverages, specifically pizza, with key differentiators of "House-made cheeses", "Earth-to-people" and "Omotenashi" hospitality.

Pizza 4P’s is an innovative Vietnam-based Japanese Italian pizza restaurant that started in Vietnam with a simple yet powerful mission: “Delivering Wow, Sharing Happiness”. We are known for crafting artisanal pizzas, homemade cheese, and unique East-meets-West flavors while embracing sustainability and community impact at the heart of everything we do. Today, we operate restaurants across Vietnam, Cambodia, Japan, India and Indonesia, and continue to grow with a vision of bringing people together through memorable dining experiences.

II. ROLE PURPOSE
As part of our commitment to innovation and customer happiness, our Technology Department develops digital solutions that enhance guest experience, streamline restaurant operations, and empower our partners. These include mobile applications, online ordering platforms, and internal management systems that support the entire 4P’s ecosystem.

The UX/UI Designer plays a key role in designing and improving digital experiences that reflect 4P’s purpose and operational excellence. This position combines creative design thinking with user-centered principles to transform business needs into intuitive, elegant, and functional digital interfaces for both customers and internal teams.

The role bridges business strategy, technology, and design to deliver delightful and efficient user journeys across all 4P’s digital touchpoints.

Reporting to: Product Manager / Head of Product Design
Job Level: Professional / Individual Contributor

III. KEY ACCOUNTABILITIES
1. Product & Experience Design

• Create user-centered design solutions through wireframes, prototypes, and high-fidelity mockups for mobile and web platforms.
• Translate functional requirements into visually engaging, accessible, and intuitive interfaces.
• Collaborate with product managers, developers, and business stakeholders to align on objectives and user flows.

2. Research & Usability

• Conduct user research and usability testing to validate design hypotheses.
• Analyze behavioral data and feedback to refine user experience and improve product usability.
• Maintain a strong understanding of user needs, pain points, and behaviors across different devices.

3. Design System & Consistency

• Develop and maintain a unified Design System to ensure brand and visual consistency across all digital products.
• Partner with engineering teams to ensure accurate design implementation and responsive user interfaces.

4. Visual Identity & Accessibility

• Design layouts, iconography, typography, and imagery that reflect 4P’s visual identity and tone.
• Ensure all interfaces comply with accessibility and inclusivity standards (e.g., WCAG).

5. Collaboration & Innovation

• Participate in cross-functional design critiques and agile sprint reviews.
• Stay updated with emerging design trends, tools, and technologies.
• Advocate for design thinking and user experience best practices within the Technology Department.

IV. SUCCESS METRICS & KPIs

• Increased user satisfaction and engagement metrics (via surveys or analytics).
• On-time delivery of high-quality design assets across projects.
• Reduced iteration cycles post-development due to clarity and quality of handoff.
• Improved adoption and consistency of Design System.
• Positive feedback from cross-functional stakeholders on design collaboration.

V. CORE COMPETENCIES

• User Empathy & Human-Centered Design
• Visual Communication & Storytelling
• Collaboration & Cross-Functional Partnership
• Problem Solving & Analytical Thinking
• Attention to Detail & Design Quality
• Continuous Learning & Innovation

VI. TOOLS, ENVIRONMENT & WORKING CONDITIONS

• Systems & Tools: Figma, Adobe XD, Sketch, Miro, Microsoft 365, Jira, Notion
• Work Setting: Hybrid model combining office-based collaboration and remote design work.
• Travel Expectations: Occasional (for research, workshops, or site observation).

VII. REQUIRED QUALIFICATIONS

• Education Background: Minimum: Bachelor’s degree in Design, Human–Computer Interaction, Communication Design, or related field.
• Preferred: Advanced studies or certifications in UX, Interaction Design, or Product Design.
• Language Proficiency:
  Required: English – Advanced (spoken & written).
• Vietnamese – Native or professional proficiency.

VIII. REQUIRED EXPERIENCE

• 3+ years of experience in UX/UI design for web and mobile platforms.
• Strong design portfolio demonstrating process, visual craft, and measurable impact.
• Experience working in agile product teams with product managers and engineers.
• Proficiency in wireframing, prototyping, and design system management.
• Knowledge of accessibility standards, responsive design, and usability testing methods.

IX. CAREER PROGRESSION

• Feeder Roles: Junior UX/UI Designer, Visual Designer, Interaction Designer
• Next Roles: Senior UX/UI Designer, Product Designer, Design Lead
• Mobility: Opportunities for regional design collaboration, cross-functional product projects, and specialization in UX research, motion design, or service design.

X. COUNTRY & ROLE-SPECIFIC REQUIREMENTS

• Must comply with Vietnamese labor laws and 4P’s Corporation’s policies on equal opportunity and data privacy.
• Flexibility to collaborate across time zones and departments.
• UX/UI standards and deliverables may evolve with the company’s digital transformation roadmap.

This Job Profile serves as a reference framework. Actual scope, responsibilities, and performance indicators may be refined according to business needs and project priorities.