[HCM] Key Account Executive - Modern Trade

Company Description

4P’s, headquartered in Ho Chi Minh City, Vietnam, operates 40 worldwide restaurants. Our main restaurant, Pizza 4P’s, has 35 stores in Vietnam and manages global franchises like IPPUDO and ABOUT LIFE COFFEE BREWERS. Our core products are food and beverages, specifically pizza, with key differentiators of "House-made cheeses", "Earth-to-people" and "Omotenashi" hospitality.

Pizza 4P’s is an innovative Vietnam-based Japanese Italian pizza restaurant that started in Vietnam with a simple yet powerful mission: “Delivering Wow, Sharing Happiness”. We are known for crafting artisanal pizzas, homemade cheese, and unique East-meets-West flavors while embracing sustainability and community impact at the heart of everything we do. Today, we operate restaurants across Vietnam, Cambodia, Japan, India and Indonesia, and continue to grow with a vision of bringing people together through memorable dining experiences.

I. ROLE PURPOSE

To manage, maintain, and develop Modern Trade key accounts by strengthening customer relationships, driving sales growth, optimizing in-store execution, and identifying business opportunities to expand the company’s presence and performance across MT channels.

II. KEY ACCOUNTABILITIES

1. Key Account Management

• Manage and maintain relationships with assigned Modern Trade customers (supermarkets, convenience stores, chain retailers, etc.).

• Act as the main point of contact between the company and MT accounts for daily business operations.

• Ensure smooth coordination regarding product listing, pricing, promotions, orders, and issue resolution.

2. Sales & Business Development

• Drive sales growth and achieve sales targets for assigned MT accounts.

• Identify opportunities to expand product assortment, shelf presence, and promotional activities within MT channels.

• Develop and execute account growth plans aligned with company objectives.

• Monitor market trends, competitor activities, and customer needs to propose effective business strategies.

3. Promotion & In-store Execution

• Coordinate with Marketing and Merchandising teams to implement promotions and in-store activation programs.

• Monitor product visibility, shelf placement, stock availability, and planogram compliance.

• Ensure excellent execution at store level to maximize sales performance and brand presence.

4. Forecasting & Reporting

• Prepare sales forecasts, promotion plans, and account performance reports.

• Analyze sales data and customer performance to identify risks and growth opportunities.

• Track KPIs related to sales growth, distribution, stock level, and promotion effectiveness.

5. Cross-functional Coordination

• Work closely with Supply Chain, Marketing, Finance, QA, and Operations teams to support account activities and resolve issues efficiently.

• Coordinate internal processes to ensure timely delivery, accurate documentation, and smooth execution for MT customers.

III. REQUIRED QUALIFICATIONS

Education Background

• Minimum: College or University graduated from any major.

• Preferred: Major in Marketing, Economics, or Business Administration.

Language Proficiency

• Required: English is a plus.

Minimum Experience Duration

• 2-3 years of experiences.

Relevant Experience

• Required: Experience handling Modern Trade accounts is highly preferred.

• Preferred: FMCG industry experience.