[IPP - HCM] Marketing Specialist

Working Location: Pizza 4P‘s Head Office (Topaz Building - Saigon Pearl, 92 Nguyen Huu Canh, Thanh My Tay Ward, HCMC)

Position Purpose

Support IPPUDO Vietnam‘s business growth by attracting more customers and building brand awareness through digital marketing, social media, and promotional activities.

Key Responsibilities

• Manage and develop social media channels (Facebook, Instagram, TikTok), including content planning and performance analysis.
• Manage and optimize Google Business Profiles (MEO) for all stores to increase visibility and customer traffic.
• Plan and execute marketing campaigns, including seasonal promotions, menu launches, and holiday activities.
• Analyze business and marketing performance (sales, guest count, promotions, customer behavior) and provide improvement recommendations.
• Monitor customer feedback and online reviews to enhance customer experience.
• Conduct competitor research and share market insights with relevant stakeholders.

Requirements

• Bachelor‘s degree in Marketing, Business, Communications, or related fields.
• At least 2 years of experience in Digital Marketing or Social Media Marketing.
• Experience in the F&B, hospitality, or restaurant industry is preferred.
• Proficient in Excel, PowerPoint, Google Workspace, and social media platforms.
• Strong analytical, communication, and project coordination skills.
• Knowledge of Google Analytics, SEO/MEO, and experience working with Japanese brands is an advantage.

Ideal Candidate

• Data-driven with strong analytical thinking.
• Proactive, creative, and able to work independently.
• Passionate about restaurant and hospitality marketing.
• Comfortable collaborating with cross-functional teams.

Benefits

• Competitive Salary (100% salary during probation period).
• Company-provided laptop and necessary working equipment.
• 50% employee discount at Pizza 4P‘s and IPPUDO Ramen.
• Professional and dynamic working environment with opportunities for career development.
• Opportunity to work closely with cross-functional teams and contribute directly to business growth.