Cookie Policy

We would like to use cookies to understand your use of our website and to give you a better experience. To find out more about our cookies and how to change your choices, please go to our Privacy Policy



Pizza 4P’s Vincom Phạm Ngọc Thạch

Reservation Line

Fri - Sun
09:30 - 22:00 (Last Order 22:30)
Mon - Thu
10:00 – 22:00 (Last Order 21:30)


Level 6, Vincom Pham Ngoc Thach, 2 Pham Ngoc Thach, Trung Tu ward, Dong Da district, Hanoi



STUDIO DIG. is a design unit that visualizes the potential context of a place. Their intuition is the main source to define the core vision which gains sympathy at every location. They are motivated to unveil the emotional value which has been hidden at the site. Local tradition, contexts of the property, inherited skills, users, and visitors. Every factor may become an object, a material, and a source of inspiration. Then, STUDIO DIG. focus on local fieldworks. Visualizing the identity of each location constructing our unique design process with our living inspiration which they can gain directly touching / feeling something in the field.


Pizza 4P's cuisine is made from the sophisticated combination of many factors: the freshness of ingredients following “Farm to Table '' concept, the craftsmanship of producers, the thoroughness of pizza chefs and the omotenashi hospitality spirit of service partners. For us, we consider it art. Therefore, we reflect our perception of art to the concept “Art Gallery” at our Pizza 4P’s Vincom Pham Ngoc Thach store

“Art Gallery” is a space for art to be displayed, experienced and cherished. Here, we feature a minimal design to highlight and focus on our cores - the food. The main materials are limestone, sand, and gravel, each of which has a different texture of concrete. With a multi-layered composition that creates organic details and depth, the space is simple yet thoughtful. On the tabletop, cracked dishes collected from our stores are mixed with terrazzo and reused as a background to compliment the dishes. This is our approach to sustainability that Pizza 4P ’s values