PIZZA 4P'S: SPREADING HAPPINESS GLOBALLY
Where the story began
In 2005, a simple backyard oven in Tokyo, Japan ignited a flame that would eventually warm hearts across Asia. Yosuke Masuko, the visionary behind Pizza 4P’s, discovered a profound truth in the act of sharing homemade pizzas. As friends gathered around his humble oven, which comforted his soul after losing a dear friend to suicide, laughter and smiles returned, and a dream was born.
This dream wasn’t just about serving delicious pizza, it was about spreading happiness, fostering togetherness and cultivating inner peace. From those first tender moments, Pizza 4P’s began a journey that would blur the borders and connect people to people, one pizza at a time.
Vietnam – the birthplace of Pizza 4P’s
In 2011, co-founders Yosuke and Sunny Masuko left their corporate jobs to take on what they considered their life’s work. In the bustling streets of Ho Chi Minh City, Pizza 4P’s took its first steps. Starting from a tiny alley on Le Thanh Ton street. Masuko set the company’s strategy to “make the world smile for peace” and drives Pizza 4P’s mission to create a world where anyone can experience the “taste” of long-lasting happiness.
Today, with over 30 locations across Vietnam, Pizza 4P’s has blossomed into a nationwide family. Each restaurant is proof of the power of meaningful connections, united by a shared love for pizza and the belief that we are all one.
Cambodia – pioneering the Zero-waste approach
In 2021, we opened our first overseas restaurant in Phnom Penh, Cambodia, with a new vision of pushing the boundaries of sustainable dining. Just a year later, a second location opened its doors, further cementing our commitment to environmental consciousness. In Cambodia, every slice of pizza serves as a reminder that we can enjoy life’s pleasures while respecting our planet.
Japan – bridging Earth and People through “Oneness”
December 2023 marked a poignant homecoming as Pizza 4P’s launched in Japan, the homeland of our co-founders. In a nation facing happiness lacking, we aim to bring our mission of cultivating joy and inner peace. Pizza 4P’s Japan introduced the “Oneness” – Earth to People concept, aiming to foster connections – between Earth and people, people and people, Earth and nature, and nature to people. The key to this space is the “Oneness Dictionary” menu book that invites diners on a journey of discovery, showcasing the passionate creators, farmers and musicians who contribute to shaping Pizza 4P’s.
India – celebrating Oneness in Diversity
As Pizza 4P’s set its sights on India, we embrace a new challenge: celebrating Oneness amidst incredible diversity. In this land of vibrant colors, flavors and traditions, Pizza 4P’s aims to become a melting pot where differences blend into beautiful harmony. Each pizza will be a canvas, showcasing the unique charm of India’s varied culinary landscapes and cultural beauties.
From a backyard oven to overseas restaurants, Pizza 4P’s journey is more than just a story of a brand, it’s a narrative of the power of a simple idea, that sharing food can create peace.
As Pizza 4P’s continues to grow, we remain committed to our core mission: delivering wow and sharing happiness worldwide, fostering connections, and reminding us all that, despite our differences, we are one family gathered around the same table.