PIZZA 4P’S OPEN FIRST NEW YORK STORE IN BROOKLYN – SUMMER 2026

We are pleased to announce the opening of Pizza 4P’s New York. The restaurant will open at 50 Norman Avenue in Brooklyn, New York in summer 2026.

Throughout our journey across Vietnam, Cambodia, India, Indonesia and Tokyo, Pizza 4P’s has remained committed to carefully crafted pizza and cheese, hospitality inspired by Japanese omotenashi and meaningful connections with the environment and local communities. By bringing these values to New York, a city at the heart of the world, we take significant steps toward achieving our vision of “Make the World Smile for Peace”, expanding our circle of activity to share our message with people around the world.

The concept of Pizza 4P’s NY is “What the Earth Told Me – A Story of Peace by 4P’s Family”. In these times marked by ongoing conflicts around the world, we hope to remind people the importance of “peace” in our world and in people’s hearts – our core vision – and the significance of “ONENESS”, our brand philosophy that celebrates food’s power to connect people, cultures and values. Through this, we aspire to create a warmer, more compassionate world.

THE CONCEPT OF PIZZA 4P’S NY

There are moments that stay with us forever. Time spent outdoors with loved ones, a flavor that lingers, shared smiles and sound we cannot forget.

In our new Brooklyn space, we’ve created an experience centered on “Peace”, drawing from these cherished memories. The tranquility and richness we feel in nature come alive through our cuisine, art, music, stories, sounds and carefully chosen objects – each element thoughtfully designed to resonate gently with every visitor’s heart.

Every exhibition, dish and artwork is born from personal memory: “a walk through the forest”, “running across a meadow”, ” surrendering to the rain” and “quiet moments with loved ones in nature”. By sharing these experiences filled with joy and beauty, we hope people will turn toward one another with warmth, cultivating respect and compassion and creating heartfelt connections.

Pizza 4P’s NY, together with our creative collaborators, offers these precious moments as experiences you can taste, hear and touch – creating a space where “peace” and “connection” can be felt through food and atmosphere”.

FEATURES OF PIZZA 4P’S NY

Menu development

Pizza 4P’s has always approached each new location with deep respect for local people and food cultures, developing original menus rooted in each community from the ground up. Currently, our founder Yosuke Masuko, co-founder Sane Takasugi and Director Kazuya Kubota, are visiting local farms one by one, carefully selecting the freshest ingredients available in New York.

Restaurant design

Every Pizza 4P’s location features a different design because each place has its own atmosphere, its own way of being felt and its own message to convey. In New York, a city brimming with creative establishments, we are working closely with architects and creative directors to explore “what Pizza 4P’s unique expression looks like” in this context.

Message from the Earth

Every Pizza 4P’s location is created through dialogue with the earth, nature and people. For this project, too, we are committed to “creative work that gathers messages from the earth”, focusing on sustainable practices with expression and creativity distinctive to New York.

Co-creative collaborators

Pizza 4P’s would never exist without collaboration. We are deeply grateful for the ongoing support of our producers, chefs, architects, creative directors and countless others who make our work possible.

Our collaborators

Cuisine

Ken Sakamoto – Chef/ Italian Restaurant 「 cenci 」

Chef Sakamoto is the owner-chef of 「 cenci 」, an Italian restaurant near Kyoto’s Heian Shrine. He expresses “Kyoto cuisine” through Italian cooking ,drawing out delicate flavors from local Kyoto ingredients with care and precision. Since 2022, 「 cenci 」has been consistently ranked in “Asia’s 50 Best Restaurants” and has earned a Michelin star, receiving high international acclaim. He also serves as consulting chef at “Shiroux” restaurant at Halekulani Okinawa.

Architecture

Kiyoaki Takeda/ Representative, Kiyoaki Takeda Architects / Architect & Interior Designer

After working at Kengo Kuma and Associates, Takeda established his independent practice. Specializing in residential projects and renovations, he creates designs that harmonize with the topography and surrounding environment. With careful attention to material textures and the incorporation of light and wind, he blurs the boundaries between interior and exterior, delivering architectural experiences where nature and living space become one.

Creative direction

KUMKUM Fernando/ Artist / Creative Director

Based in Vietnam, KUMKUM fuses traditional motifs with contemporary forms, expressing cultural memory through sculpture and installation. His work includes the large-scale “The Messengers” at Coachella and creative direction for advertising campaigns. For Pizza 4P’s “Peace Day” campaign, he delivered messages of peace through artistic expression, connecting cultures and society through his multifaceted practice.

About Pizza 4P’s

Pizza 4P’s was founded in Vietnam in 2011 by a Japanese owner. Today, we operate over 40 locations globally across Vietnam, Cambodia, India, Indonesia and Japan.

Inspired by the peaceful moments shared at pizza parties with friends, we adopted the vision “Make the World Smile for Peace”, aspiring to bring peace to people’s hearts and create a world filled with compassion and smiles.

Since our founding, we have dedicated ourselves to house-made cheese crafted in our own workshops, ingredients with traceable producers and activities focused on Edutainment (education x entertainment) and sustainability. At locations featuring aquaponics, we use vegetables and herbs grown in our in-store gardens and host pizza workshops for children. In Cambodia, where waste is a serious issue, we opened a zero-waste location, tackling social challenges head-on. Currently, 2 locations practice 20 types of waste separation, achieving a 91.1% recycling rate (2022).

We also publish detailed Sustainability Reports annually. Our initiatives have gained global attention, including the art project “Letter to the Future”, where participants write letters to descendants 1000 years in the future on paper made from plastic waste – transforming plastic’s non-biodegradable nature into something positive while raising awareness about our unconscious use of single-use plastics.

Location details

Restaurant Name: Pizza 4P’s New York
Address: 50 Norman Avenue, Brooklyn, New York
Access:3-minute walk from Nassau Ave Station on the G train