“Shaping Peace Together” is the theme of 2020’s International Day of Peace. Observed annually around the world on 21 September, the day is devoted to strengthening the ideals of peace through observing 24 hours of non-violence and cease-fire.
In Vietnam, we found a way to translate the values that Pizza 4P’s was founded on – compassion, kindness and hope – into a campaign that demonstrates our founders’ mission to “Make the World Smile for Peace, One Pizza at a Time”.
To mark International Day of Peace, Pizza 4P’s commissioned Ki Saigon, a leading boutique creative agency, to bring this mission to life. On September 21st 2020, we kicked off a week-long celebration of love and compassion with a series of events where the message of peace will be shared through food creations and art installations.
Customers, partners, family and friends were all invited to come together at the chain’s Hai Ba Trung location to explore Pizza 4P’s universe of peace and togetherness, in both the physical and emotional senses.